HEALTH & WELLNESS
From healthcare and medical devices to fitness and longevity brands, I create strategic, consumer-focused creative that turns complex services into approachable, high-impact brand experiences—building trust, driving demand, and helping brands grow.
As part of the UnitedHealth Group family, Optum is dedicated to improving how healthcare works for everyone. I created branded marketing and event materials to support key campaigns and sponsored initiatives, helping communicate that mission through clear, engaging visual storytelling.
Serotonin Centers is a rapidly growing upscale wellness and longevity brand focused on helping clients look, feel, and perform at their best through personalized, science-backed treatments. As Creative Director, I help shape and elevate the lifestyle brand across consumer marketing, campaign development, and franchise support—creating high-impact creative that drives awareness, engagement, and patient acquisition across multiple markets.
Full Motion Content
Built to support and enhance printed and digital campaigns, these full-motion assets transform a static visual into an immersive brand experience. The added movement increases attention, improves message recall, and allows the creative to perform seamlessly across digital touchpoints including social, gym environments, and in-location screens. This project also reflects how AI can function as a powerful creative tool—enhancing speed, exploration, and execution while remaining guided by human taste, strategy, and design expertise.
Breg, Inc is a company dedicated to advancing orthopedic products for patients, supporting providers, and pioneering new technologies to ensure every step forward is a step toward a better quality of life. My work with Breg included developing new and re-branded creative materials that supported the company’s mission of advancing orthopedic care through innovation, education, and patient-focused solutions. My design work helped translate complex medical products and technologies into clear, engaging visual communications for both healthcare providers and patients. From marketing collateral and promotional campaigns to branded presentation materials, I focused on creating clean, professional design systems that reinforced Breg’s leadership in the orthopedic space while supporting product awareness, trust, and better patient outcomes.
I designed monthly promo campaigns for Mayweather Boxing + Fitness and its sister company KickHouse, creating dynamic digital and print branding and marketing assets that captured the energy and intensity of both brands while delivering professional promotional materials for franchisees.
The KickHouse brand offers greater flexibility and energy in its designs, even incorporating illustrations into promotions.
Corinthian Reference Lab is a nerve fiber testing business servicing medical clinics and doctors from around the world. I was recently hired to rework the brand which included designing a new logo and color scheme, applying the new look and color scheme to marketing promotions, testing kits and designing UI/UX for various electronic forms and communications with patients.
This is an example of a variable data form that will pull information from a database and populate multiple fields with imagery, exam results and notes from the doctor. I was tasked with designing the UI and develop an attractive form doctors can relay to their patients.
